Is It Time To Rethink Your Strategy?

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Rethinking your strategy starts with reimagining the future.

Does your business struggle through week by week, hoping that eventually you will achieve your goals? Is your staff overworked? Would it be nice to spend more time with your customers instead of fire-fighting problems? Maybe you are ready to grow your business but don’t know where to start? If any of this is familiar, it is time to rethink your strategy.

Rethinking your strategy starts with reimagining the future. What is your vision? Has it changed since you first set-up your business? Maybe you are new to the leadership role and have inherited a vision that does not fit with the current economic climate? Perhaps your customers have changed their spending habits or interests and are seeking new experiences. Rethinking your strategy is not simply about setting new targets. It should be a deep dive into your core purpose and re-establishing your corporate or organisational strategy for the next 5, 10, 15+ years. 

But what if you are the only person who feels it is time to rethink your strategy? What if you are the lone voice of the future vision? Whether it is new technology, digital transformation, virtual reality, augmented reality, new ways to work, new ways to sell or new ways to automate, anything new is a change.

Kotter's theory provides eight steps to guide you through the change management:

  1. Create a sense of urgency
  2. Build a core coalition
  3. Form a strategic vision
  4. Get everybody on board
  5. Remove barriers and reduce friction
  6. Generate short-term wins
  7. Sustain acceleration
  8. Set the change in stone

If you feel your business or organisation is in need of a strategic rethink, send an email to to arrange a free consultation. Go ahead and Greenlight Your Change today.

Reference: Kotter, J, Leading Change (1996)